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Image of Edgemar Farms & Imperial Ice Collection - Labels

Edgemar Farms & Imperial Ice Collection - Labels

Paper pad of egg labels reading EGGS - PERISHABLE - USE THIS CASE FIRST. Printed in red on white paper. Approximately 100 labels.

Image of Edgemar Farms & Imperial Ice Collection - Signs

Edgemar Farms & Imperial Ice Collection - Signs

Plastic store display sign, cut in two pieces, red and yellow with Edgemar in white script. Has been cut into two pieces on slight diagonal.

Image of Edgemar Farms & Imperial Ice Collection - Signs

Edgemar Farms & Imperial Ice Collection - Signs

Plastic in-store price display sign with bag of approximately 500 interchangeable plastic numerals. Sign printed in black text "LARGE GRADE AA FRESH EGGS, (blank) cents DZ." Numerals are in red text.

Image of Edgemar Farms & Imperial Ice Collection - Signs

Edgemar Farms & Imperial Ice Collection - Signs

Store display sign, blue, yellow and white enamel on metal. Edgemar Farms Eggs, Michel Brothers, Santa Monica.

Image of Edgemar Farms & Imperial Ice Collection - Correspondence

Edgemar Farms & Imperial Ice Collection - Correspondence

Handwritten letter from Louis F. D'Elia to Abby Sher concerning Edgemar Farms eggs sign, with color Polaroid photograph of sign.

Image of Edgemar Farms & Imperial Ice Collection - Signs

Edgemar Farms & Imperial Ice Collection - Signs

Store display sign, SPECIAL, printed in red on white plastic.

Image of Edgemar Farms & Imperial Ice Collection - Signs

Edgemar Farms & Imperial Ice Collection - Signs

4 store display signs, printed in red on white plastic, EDGEMAR EGGS, SUNNYSIDE LARGE GRADE AA.

Image of Edgemar Farms & Imperial Ice Collection - Signs

Edgemar Farms & Imperial Ice Collection - Signs

3 store signs, printed in blue on white plastic, EDGEMAR EGGS, FRESH MEDIUM GRADE A.

Image of Santa Monica Business District at Third Street and Santa Monica Boulevard - 1938/04/23

Santa Monica Business District at Third Street and Santa Monica Boulevard - 1938/04/23

Business district in downtown Santa Monica; site of Dr. Cowen Credit Dentists Office, Sponberg's Department Store, and Walgreen Drugs, at Third Street and Santa Monica Boulevard.

Image of Santa Monica Business District at Third Street and Santa Monica Boulevard - 1938/04/23

Santa Monica Business District at Third Street and Santa Monica Boulevard - 1938/04/23

Business district in downtown Santa Monica at the southwest corner of Third Street and Santa Monica Boulevard (then Oregon Avenue). On the corner is the Butler Building, site of Dr. Cowen Credit Dentists Office, Sponberg's Department Store, Walgreen Drugs, and the offices of Drs. Mortensen and Hromadka.

Image of Goodrum and Vincent Used Car Lot - 1935/09/00

Goodrum and Vincent Used Car Lot - 1935/09/00

A view of the Goodrum and Vincent Used Car Lot on Santa Monica Boulevard. Goodrum and Vincent was an important Santa Monica Buick dealership in the 1920s and was originally located on Fifth Street and Colorado Avenue. In 1935 the dealership moved to 1501 Santa Monica Boulevard.

Image of Bay Cities Transit Company Employees - 1936

Bay Cities Transit Company Employees - 1936

Employees of the Bay Cities Transit Company stand by a sign, a promotion for the Dividend Store, posted on the side of a parked bus. Another sign on the side of the bus indicates that it ran along Santa Monica Boulevard. Bay Cities Transit was a privately owned company that serviced Santa Monica along with the city-owned Santa Monica Municipal Bus Lines.

Image of Dollar Thrift Center on Third Street - 1936

Dollar Thrift Center on Third Street - 1936

Window signs announce the grand opening of the Dollar Thrift Center located at 1444 Third Street. Next door, at 1436 Third Street, was Pioneer Market. Signage on the market awning and in the windows promotes wines and liquors.

Image of Mike Hirsch at Ocean Park Arena - 1936

Mike Hirsch at Ocean Park Arena - 1936

Two men shaking hands and exchanging sales papers for a new Chevrolet behind the Ocean Park Arena. One of the men is Michael Hirsch, the boxing and wrestling promoter at the arena located at 1913 Main Street. Partial signage on the building promotes the arena's amateur boxing. The arena opened on Main Street in 1933, but later in the decad,e moved to a Pico Boulevard venue.

Image of Roger S. Marshall Tire Distributor - 1935

Roger S. Marshall Tire Distributor - 1935

Seven men and one woman posing for a group portrait in front of Roger S. Marshall, distributor for United States Tires, located at 1556 Lincoln Boulevard. One of the men is the owner, Roger S. Marshall. The five men kneeling in the front row are dressed in workmen's uniforms.

Image of Marx Credit Jewelers - 1936

Marx Credit Jewelers - 1936

An interior view of Marx Credit Jewelers located at 1333 Third Street.

Image of Fisher-Swartz Lumber Company, Santa Monica - 1935/07/?

Fisher-Swartz Lumber Company, Santa Monica - 1935/07/?

The front of the Fisher-Swartz Lumber Company building located at 1601 Colorado Avenue. Front door signage indicates that John W. Fisher was the company president. The company vice-president was George N. Swartz. Several parked cars are visible on either side of the building. An adjacent structure has signage for the Kneen Paving Company.

Image of Soda Fountain Service at Criterion Drug Company - 1936/09/01

Soda Fountain Service at Criterion Drug Company - 1936/09/01

A uniformed waitress serves two unidentified men seated on stools at the counter of the Criterion Drug Company, located at 1301 Third Street. The company logo can be seen on the wall to the left of the counter, "C. D. Co." Several advertisements above the counter list such products as Coca Cola, Adohr Ice Cream (priced at 20, 35, and 65 cents) , Squibb shaving cream and dental cream. There is a marketing slogan, possibly for Coca Cola, that reads, "A taste of Tropic Sunshine." There is a display case and counter for perfumes and other items.

Image of Criterion Drug Company on Third Street, Santa Monica - 1936/09/01

Criterion Drug Company on Third Street, Santa Monica - 1936/09/01

The exterior of the Criterion Drug Company, located at 1301 Third Street, at the corner of Arizona Avenue. Other retail tenants are United Smelters, Inc. and Orchid Beauty Salon. Above the retail area are the Criterion Apartments.

Image of Fisher-Swartz Lumber Company Truck and Personnel - 1936/02/05

Fisher-Swartz Lumber Company Truck and Personnel - 1936/02/05

Four unidentified men are standing for an informal portrait alongside a Fisher-Swartz Lumber Company truck loaded with cut lumber. A fifth man is in the truck's driver seat. The driver-side door identifies the company and address at Fourteen Street and Colorado Avenue. The phone number is 23393. Two of the group are in suits; the other three in worker's clothing.